Ep 161 - Sales Is an Endurance Race! Objections Are Exhausting

Prepare to revolutionize your sales approach as we unwrap valuable strategies and techniques in this episode. Picture yourself in a judo match, where the goal isn't to muscle your way through your opponent, but to skillfully redirect their energy. That's precisely how we suggest you handle sales objections. It's more than just a battle of wits and words; it's a mental and emotional endurance race that, when navigated correctly, can alleviate a ton of stress. 

We take you through the heartfelt story of a client who lost a son, reminding us all about the power of genuine connections in sales. We also share some practical tools for your sales kit - from the pragmatic (like keeping a spare uniform in your van), to the subtle art of using a glass of water as a prop to maintain attention. Furthermore, we delve into the art of redirecting questions in sales, a judo-like technique that helps navigate complex conversations and uncover the true concerns of your customers. So, gear up, and let's step onto the sales floor with fresh perspectives and innovative tactics.

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