Ep 78: Get Different Launch Day with Mike Michalowicz and the Team
- Author
- Jeremy Smith, Kelsey Ayres, Mike Michalowicz, Amy Cartelli
- Published
- Tue 21 Sep 2021
- Episode Link
- https://all-up-in-your-business-podcast.simplecast.com/episodes/ep-78-get-different-launch-day-with-mike-michalowicz-and-the-team-IR_s1_n3
In his new marketing book, Mike offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Mike an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.
Websites and Handles:
Get Different by Mike Michalowicz
