Ep 42: Exploring Consumer Neuroscience and Friction with Roger Dooley
- Author
- Roger Dooley, Jeremy Smith, Kelsey Ayres, Amy Cartelli, Mike Michalowicz
- Published
- Mon 01 Mar 2021
- Episode Link
- https://all-up-in-your-business-podcast.simplecast.com/episodes/roger-dooley-Xy__pQNQ
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
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