015: Cast in a New Light, CEO Sculley Emerges as Champion of Apple’s Middle-Market Years

John Sculley arrived at Apple in 1983 when the firm was generating a mere $564 million in annual sales and exited ten years later when the firm's sales were $8.3 billion annually. Forever tagged as the man who fired Steve Jobs -  it would seem Sculley is arguably worthy of yet another label: Apple's middle-market champion. Join us as the former CEO of Pepsi and Apple recalls the roller coaster ride that became Apple's middle-market years and shares insights from his new book Moonshot - a text designed to help middle-market business leaders turn their firms into billion-dollar businesses. Listen Now.