004: Using Client Outcomes, Not Revenue, to Measure Success, Joel Basgall, CEO, Geneca
- Author
- Jack Sweeney
- Published
- Mon 09 Mar 2015
- Episode Link
- https://traffic.libsyn.com/secure/middlemarketthoughtleader/MMTL_004_w_INT.mp3
Joel Basgall, CEO, Geneca, likes to tell his software firm’s customers that they’re in the software business these days. Whether they’re florist giant FTD, Inc., movie rental upstart Redbox, or Blue Cross/Blue Shield, when it comes to attracting customers, partnering with suppliers, and employees interacting both internally and externally, it’s all about the software.Listen Now.
