Staying Ahead of the ISV Industry with Ed Grant

Brief background about Solgari and how the company came about
Professional background – from corporate finance to IT, career highlights
Setting a company on the right footing in the ISV industry
Voice as a channel – what it is and the sophistication around what it is, and security level
Choosing Microsoft over other big companies in the ISV industry
Chat as a channel – tackling third-party solutions, working in the Asian market
Go-to-market services – Microsoft’s involvement, segmenting your market, engaging with Microsoft partners and/or customer, Channel Integration Framework, Dynamics 365 integration
Engaging with Microsoft – Should you engage with a Microsoft subsidiary or the head office?
Engaging with the right partners
Nature of AppSource listing – inquiry, trial version, etc.
Ensuring good support for a trial user on AppSource – human touch + digital experience
Perspective on where the future is going, specifically around AI
Advice on somebody considering wanting to become an ISV with Microsoft

RESOURCES

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Thanks for listening 🚀 - Mark Smith

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