Membership and The Ongoing Transaction with Robbie Baxter

Robbie Baxter’s life, family, educational and career background
The effect of COVID-19 globally – changes happening all over the world
As the writer of the book and the benefit of the book she published – The Membership Economy
Areas where she sees “The Membership Economy” is for
How the book she wrote applies to the different projects each company has
The type of organizations adopting this
What strategies have Robbie come up with to build the kind of engagement in loyalty membership subscription?
The importance of knowing who your customer is
How much does NETFLIX contribute to Robbie’s thoughts around “The Membership Economy.”
Customer’s feedback from Robbie’s book – The Membership Economy
How Robbie see this applying to Microsoft Partners
Lesson Robbie have learned since the release of her book that made her decide to write another one
Looking at the Subscription model, for those organizations who are struggling due to the CORONA crisis, what should they do?
A discussion about the launch of Robbie’s second book – “Forever Transaction.”
A conversation with Robbie on how important it is to find out what people are willing to pay for
What Robbie means by “Forever Product.”

Books Mentioned

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Thanks for listening 🚀 - Mark Smith

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