How to Become a Top ISV with David Pennington

Personal background – living in Issaquah, hobbies, family
Career highlights being part of the Microsoft Business Applications team
Thoughts on the idea of Microsoft’s shift in focus from apps to the platform
The “measuring stick” that Microsoft uses to define a top ISV
Patterns that successful ISVs do effectively to become a top ISV
Creating a business model around being an ISV
Various tools that Microsoft have available to enable ISVs in their journey to the Power Platform
Unpacking the different categories of ISVs: Build ISV, Extend ISV, Connect ISV
Examples of companies that are under the three categories of ISVs
Splits between the different types of ISVs
Difference between vertical and horizontal solutions
Understanding the Power Platform and app separation, pivoting towards starting with CDS and building dedicated applications at their layer
Thoughts on possible changes in how recognition works in the future for an example use case
Size of the potential market opportunity for ISVs in the business application market
Opportunity for SIs to spin up new business units that specifically focus on creating IP
Dev Centres – what they are, their purpose, and who can access them

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Thanks for listening 🚀 - Mark Smith

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