Dynamics and Business Development with Nick Spallitta

Background and career journey
Background and plans of Paritta Group
Getting sales and marketing rhythms in place
Defining ideal customer profile
Most effective ways for people to find your products and services
Targeting customers and focusing within a geography
Niching in AI (Augmented Intelligence)
The toughest thing about starting a new practice and how capital/cash flow affects decision making
Finding and attracting the right talent, contractors vs FTEs and US employment laws
Measuring progress and success and setting the vision and culture for the company
Top recommendations for revenue generation
Key advantages to partnering with Microsoft
Competing against Salesforce and another Microsoft partner
Major wins
The biggest risk taken in business

Resources

If you want to get in touch with me, you can message me here on Linkedin.

Thanks for listening 🚀 - Mark Smith

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