Ep 042 Applying Design Thinking to the Sales Process

The design thinking process is an underutilized skill for salespeople.

Our guest today on Mental Selling is Ashley Welch, an expert in the design thinking process and Co-Founder at Somersault Innovation, here to help users become more customer-centric throughout the sales process.

Design thinking for sales requires a ruthless focus on the end customer, keeping them at the center of the process from the very beginning.

Hear our conversation as we discuss:
- The design thinking process in sales and becoming more customer-centric
- Getting salespeople to be more curious and thinking about their customer’s customer
- Meeting more complex deals and expanding buying committees with a more team-based selling approach
- Storytelling and how salespeople can make stories come alive and be more relatable for customers

More information from today's episode:
Ashley's LinkedIn Profile: https://www.linkedin.com/in/awelch1/
Somersault Innovation website: https://www.somersaultinnovation.com/

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