S02 | E06 Creating Psychological Safety Through Personal Branding with Tracy Borreson
- Author
- Lindsay Recknell
- Published
- Fri 03 Sep 2021
- Episode Link
- http://www.mentalhealthforleaders.com/
Branding isn’t just about business marketing. Every single person has a personal brand, and after a year or more of working from home, employees are probably more in tune with their values and authentic selves than ever before. For business leadership, this brings in a new set of questions that need to be answered.
How are leaders supporting their employees in creating their personal brands? Is your personal branding true to the experience employees and clients have with you within the organization? How well aligned are your business values and personal values?
That’s just the tip of the iceberg when it comes to the conversation I had with brand identity coach Tracy Borreson today. Listen in as she digs deep into how leadership can use employees personal brands to create psychologically safe spaces, and how finding your own personal branding can help you find clarity and growth in your business.
About Tracy Borreson:
Tracy Borreson is a mompreneur and brand identity coach on a mission to help leaders who are invested in creating authentic human experiences create a culture that represents their personal brand. With 15 years of experience in corporate marketing, as an employee and leader, Tracy consistently witnessed an inability for corporations to even recognize the existence of personal brands. So now, she's helping leaders bring their authentic brand voices into their leadership strategies to create corporate cultures with the human experience at the core.
To learn more, you can visit her website and connect with her on LinkedIn.
Mentioned in This Episode:
About Mental Health in Minutes:
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