Luke Clayton

Summary

Dustin Alley and Luke Clayton discuss their backgrounds and the work they do with Men After God and Must Increase Media. They explore the concept of starting a side hustle and the importance of knowing your target audience. They also emphasize the value of creating valuable content and teaching others. The conversation touches on the significance of niching down and embracing your unique voice. They conclude by discussing the role of faith in entrepreneurship. The conversation explores the importance of emphasizing one's identity in Christ and living a saved life. It also discusses the role of teaching and preaching the Word and provides information on how to connect with Men After God and Must Increase.

Takeaways

Know your target audience and create content that is valuable to them.

Embrace your unique voice and don't be afraid to share your knowledge and expertise.

Focus on providing value and helping others rather than just making money.

Live by faith as an entrepreneur and trust in God's guidance and provision. Emphasize your identity in Christ and understand the depth of salvation.

Living a saved life is a lifelong process of understanding what Christ has done in and for you.

Teach and preach the Word in your unique style and lean into who you are as a communicator.

Connect with Men After God and Must Increase through their websites, social media platforms, and podcast channels.

Chapters

00:00 Introduction and Background

01:27 Overview of Men After God and Must Increase Media

03:14 Future Plans for Men After God

04:09 Luke Clayton's Background and Must Increase Media

08:01 Starting a Side Hustle

11:03 Knowing Your Target Audience

13:27 Content Creation and Teaching

19:31 Niching Down and Providing Value

28:51 Coaching and Teaching in the Education Market

30:19 Creating Valuable Content

37:02 Embracing Your Unique Voice

44:25 Living by Faith as an Entrepreneur

45:50 Emphasizing Identity in Christ

49:24 Living a Saved Life

51:18 Teaching and Preaching the Word

54:36 Connecting with Men After God

56:42 Connecting with Must Increase

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