Interview with Matt Moog from Viewpoints Network

Matt Moog was previously the CEO of CoolSavings and before that did presentations with Bill Gates at Microsoft. Matt talks about his time at CoolSavings (the original coupon site on the web), which included taking the company public and then back to being private. He also talks about how Viewpoints is creating a modern version of epinions, and which could become an amazing lead generation platform for advertisers, offering hot transfer leads from customers who are ready to buy. He's doing this while providing a lot of value to consumers. He's finding a way to generate leads which should generate a lot of loyalty from consumers.