Interview with Brian Kurtz from Boardroom

This interview is with Brian Kurtz from Boardroom. Brian has been around direct response marketing longer than most people, and his company has been highly successful at it. Some key points of the interview: Hear from one of the leaders of a $100M offline direct marketing company. Learn how Boardroom uses its newsletter to create highly profitable backend products. Discover how Boardroom tests and optimizes its copy to improve performance.