Interview with Aaron Broder from Gorilla Nation

Aaron Broder is the co-founder of Gorilla Nation. He's working with some sites which do considerable volume, and spends his time putting together branding deals. He has combined his expertise and family background in entertainment to create an online ad rep company for Web publishers. Aaron shares how Gorilla Nation started, how it found its niche with mid-tail sites, and how it plans to grow internationally. Many of us are direct response focused; it's about time we learned a little about the branding side of things; there's a lot higher CPM's in it.