4 Ideas Your Medical Device Company is Missing from its Marketing Strategy: Interview with Joe Hage, Chairman of the Medical Devices Group
- Author
- Scott Nelson
- Published
- Wed 04 Nov 2020
- Episode Link
- https://medsider.com/interviews/4-ideas-medical-device-company-missing-from-marketing-strategy-interview-joe-hage-medical-marcom/
This interview is part of a throwback mini-series from several years ago when I chatted with my good friend, Joe Hage. He’s the CEO of Medical Marcom and Chairman of the Medical Devices Group, a community of over 350,000 medical device members. In this entertaining interview, here are some of the things we talked about:
- How Joe, with a limited medical device industry background, helped Cardiac Science become a medtech marketing leader.
- Why Joe thinks search engine optimization (SEO) is among the most important elements for your marketing mix.
- How you can use editorials to demonstrate medical device industry leadership.
- And why sending prospects to your website homepage may not be the best idea.
