In this episode Liz shares her personal playbook for building strong, lasting relationships with journalists. Learn the practical steps you can take—no matter your business size or experience—to become a go-to media source and get featured consistently.
Key Takeaways:
Why you should build relationships with journalists before you need them
The importance of being upfront, honest, and transparent in all your interactions
How responding quickly and respecting deadlines sets you apart
Tips for tailoring your pitch to each outlet’s audience and style
Why adding value and being genuinely helpful makes journalists come back to you
The power of admitting mistakes and correcting them fast
Staying consistent with your message and expertise
Respecting embargoes and off-the-record agreements to build trust
The value of being authentic and skipping the spin
Following up promptly after interviews to make life easier for journalists
Connect with Liz:
Email: [email protected]
Instagram: @liz_nable
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