Behind the Lens: Two+ decades at National Geographic with Amy Alipio

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What's it like to spend over two decades telling the world's most captivating travel stories? Amy Alipio's journey from aspiring journalist to managing editor of National Geographic Traveler offers rare insight into the ever-evolving world of travel journalism.

Amy never expected to become a travel editor or to interview Dolly Parton about conservation in the Smoky Mountains. Like many successful journalists, she discovered her path through exploration—studying broadcast journalism in Canada, working at an English newspaper in Budapest, and honing her skills at WHERE Washington before landing her dream job at National Geographic. Despite receiving an initial rejection letter, persistence and specialized experience eventually opened the door to what would become a 23-year career at one of the world's most prestigious media brands.

Throughout our conversation, Amy reveals the profound transformation of travel media—from the golden age of print magazines to digital storytelling and social media integration. She candidly shares how staffing went from robust teams of editors, fact-checkers, and designers to small crews producing the same quality content with fewer resources. When she was laid off after more than two decades, Amy embraced the change, returning to her freelance roots with newfound freedom and flexibility.

The most compelling moments in our discussion come from Amy's personal travel revelations—like the unexpected connection she felt in French Polynesia that led to a meaningful tattoo spanning her forearm, symbolizing her role as a mother, traveler and guide. Her approach to travel writing focuses on genuine curiosity and cultural immersion rather than marketing destinations, underscoring the vital distinction between journalism and promotion.

Whether you're an aspiring travel writer, a PR professional looking to collaborate with journalists or simply someone who dreams of exploring the world's most fascinating places, Amy's insights will forever change how you read travel stories. Listen now to discover how the best travel narratives come to life and why authenticity matters more than ever in an increasingly connected world.

Connect with Amy:

Instagram: https://www.instagram.com/amyalipio/?hl=en

X: https://x.com/amytravels

LinkedIN: https://www.linkedin.com/in/amy-alipio-549988/

Check out her tattoo here: https://www.instagram.com/p/BPbYvOcj9Nu/ 

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