Understand THIS Before Creating Your Next Ad, Blog Or Email - #050

Today I'm discussing the importance of Paid, Owned & Earned Media and how it Impacts Your Online Business (and yes - "POEM" Matters!) 

I spoke about this topic at a SEMPO.org conference a while back. It was such an awesome event that they put on in San Diego. I was honored they invited me as speaker.

But, First...

Let's define what POEM stands for in the digital marketing and content realm:

PAID MEDIA: "Paid media refers to publicity gained through advertising"

OWNED MEDIA: "Owned media is defined as communication channels that are within one’s control, such as websites, blogs, or email"

EARNED MEDIA: "Earned media (or free media) refers to publicity gained through promotional efforts other than advertising"

There's more detail on the blog post. See the charts and the strange picture of me here: https://chaosmap.com/blog/owned-earned-paid-media/

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