Friday Footage: Facebook Ads - Instant Experience Creative For Higher Engagement on Mobile - #085

Author: Jon Rognerud
Published: Fri 17 May 2019
Episode Link: https://traffic.libsyn.com/secure/jonrognerud/Friday-footage-Instant-Experience.mp3

May 17th - Heia Norge! (Independence Day)

In today's Friday Footage - we'll talk about a powerful Facebook ads feature that is an underused aspect of ads creation.

We all know that Facebook wants to keep their users on their platform. Because, when you place a link to YouTube for example - or any other external sites, you are not only leaving the FB eco-system, but you are assuming a fast external page load, that users will not bounce and "get less love from FB" at the same time.

Instant Experience fixes all of these issues. (mobile only)

Instant Experience is a fullscreen experience that that opens after someone interacts with your ad on a mobile device. Create an Instant Experience to bring your brand or products and services to life.

With Instant Experience, you can:

Grab attention and get the full effect of high-quality content. Instant Experience loads instantly, expands to fullscreen and works with most formats, including single image, video, carousel, slideshow and collection.

Tell a story about your brand. Create a custom Instant Experience or choose from multiple templates. You can also mark clear paths through your experience with descriptive text, buttons and links.

Here's the Facebook resource: https://www.facebook.com/business/ads/instant-experiences-ad-destination

REMINDER: Creating ads is still all about the targeting, the message/hook and the offer. A bad instant experience ad will NOT make your ads suddenly work better.

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

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