1. EachPod

Facebook Ads and Reminder Marketing: New Ways To Use Personalized Videos To Beat Out Traditional Sales Funnels - #053

Author
Jon Rognerud
Published
Fri 05 Apr 2019
Episode Link
https://traffic.libsyn.com/secure/jonrognerud/reminder-video-marketing-for-sales-final.mp3

Still using the clicks->landingpage->ty model?

In other words, you are:

Getting traffic from ads, social or SEO, then pushing the visitor (person) to enter their name & email on a squeeze page or landing page, and then sending something useful via email, confirming receipt via the "ty" (thank you) page. (With a possible upsell too, perhaps)

Yes, this still works great and makes a lot of money for those who implement it the right way.

 

But...

...not here today to talk about that model.

We're going to cover video 'reminder' marketing and a sales funnel with video retargeting that are set up to:

1) get attention

2) create engagement ...as prospects love you more

3) build brand awareness while getting more sales that creates loyal customers and advocates for your business

The way to do this with Facebook ads is nothing short of pure 'magic' - if you do it right.

You need a storyline/script built for this, but you can start simple with 1-3 long form videos, from 1-5 minutes in length.

When you have an engaging hook, compelling/educational/informative/entertaining videos that share the (product/service/brand) story and with a call to action that activates your unique offer - you're building the BEST strategy for video through retargeting.

This then, becomes the "reminder" portion of this strategy. You don't have to force-feed the tripwire offer, but rather remind them through retargeting strategy.

It's known that warm/hot audiences "buy" more easily and quickly.

If you're using this strategy, you'll get there faster and with a more congruent connection from customers to your brand mission and related offers.

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

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Agency Website: https://www.chaosmap.com  

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