7 Secrets To Get Sales Security From Ads - #111

Author: Jon Rognerud
Published: Fri 28 Jun 2019
Episode Link: https://traffic.libsyn.com/secure/jonrognerud/sales-security.mp3

How can you guarantee sales for your online business?

You need to make sure you cover these areas first:

1) target the right audience, in the right region with your ads and expand with lookalikes

2) message to market match

3) ad copy to landing page congruency

4) landing page user behavior tracking with Hotjar.com or Crazyegg.com

5) A/B test ads and A/B test landing pages

6) Quiz your audience and learn why they're not buying

7) Track everything with Google Analytics and understand attribution

BUT, if you are driving traffic and leads to a professional services business (legal, financial, real-estate, doctors, etc) - then you need a really TIGHT sales process and script (what to say, who says it, when, why, follow ups, etc). Do you have a process developed and are you tracking it?

REMEMBER: Most of the time, it's not your ads, it's your sales process!

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