Med Creator 101

Your follower count only tells part of the story. In this episode of Med Creator 101, Mimi and Dr. Portela break down what your social media metrics actually mean and how to use them to grow with con…

Meet Dr. Ethan Melillo—the pharmacist transforming digital health education. From his first viral video with 2M views to brand partnerships with CeraVe and La Roche-Posay, Dr. Melillo has gone from P…

She’s an OB-GYN, mom of three, and a med creator with over a million followers across social medi. In this episode, Dr. Fran joins us to talk about how she went from blogging in med school to trusted…

Dr. Clare Bertuccio went from treating cancer patients to building Medicine Mama, a brand that’s breaking barriers in women’s health. In this episode, Dr. Dustin Portela and Mimi Banks talk with Dr. …

What would you say if you had 30 seconds with your dream brand? In this episode, Dr. Portela and Mimi share how to craft an elevator pitch that leaves an impression. From real-life encounters to prac…

Camera shy? Not after this episode. Dr. Portela shares how working with an acting coach transformed his on-screen presence—and how you can apply the same techniques to captivate your audience. From b…

What happens when dermatologists, estheticians, researchers, and innovators come together? You get the Science of Skin Summit! An event designed to advance the science behind skincare and skin therap…

Meet Dr. Sarah Reardon, aka The Vagina Whisperer, pelvic floor physical therapist and founder of The V-Hive. Sarah shares how she went from answering pelvic health questions in her group chat to buil…

Advocacy on social media is not always straightforward. In this episode, Dr. Portela and Mimi explain what advocacy means as a health care professional—when to speak up, when to stay silent, and how …

Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging education both science-backed and r…

Hillary Hutcheson, RoC Skincare's Chief Marketing Officer gives the inside scoop on RoC’s approach to creator partnerships, content that works, and why being real matters. If you’re a med creator loo…

Discover what it takes to build a presence on YouTube. From long-form content to thumbnails, titles, and monetization—if you're serious about growing on YouTube, this episode is for you!

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Allen Ortega, Global Head of Social & Influence at CeraVe joins Dr. Portela and Mimi for an exclusive, behind-the-scenes chat about one of skincare’s biggest brands online and offline. From partnerin…

Ever wondered how a full-time dermatologist and mom juggles content across Instagram, TikTok, YouTube, and Red Note? In this episode, dermfluencer Dr. Liu aka Dermtalk opens up about her creative pro…

In this episode, board-certified dermatologist and med creator, Dr. Brown, pulls back the curtain on her process, her tools, and why focusing on patient education and staying authentic is key. Whethe…

Thinking about hiring an agent? Listen to this episode first! Mimi and Dr. Portela share everything you need to know before bringing on management. From negotiating brand deals and handling contracts…

Skincare, but make it disruptive. Dr. Ben Johnson, founder of Osmosis Skincare, spills how he’s shaking up the industry—using content and social to blend science, wellness, and education into one pow…

Learn how and when to outsource—whether it’s hiring a social media manager, video editor, or executive assistant—so you can stay focused on being a great healthcare professional without burning out.

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In this episode, Mimi and Dr. Portela welcome Dr. Inna Lazar, a leading optometrist and expert in eye health and dry eye disease. She shares how she built an educational presence on social media and …

What if Dr. Portela had to start his med creator journey all over again? What would he do? What platform would he be on? How would he create content? Get the inside scoop on how to think like a creat…