Meat Success
Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”?
Then you're in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you!
From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat business!
After the show, be sure to subscribe, leave a review, follow us on social and check out the rest of our educational resources at ChopLocalUniversity.com.
- Update frequency
- every 6 days
- Average duration
- 50 minutes
- Episodes
- 16
- Years Active
- 2025
Meat Pricing and Marketing: Strategies for Success with Matt LeRoux
In this episode of the Meat Success podcast, host Katie Olthoff, co-founder of ChopLocal and ChopLocal University, interviews Matt LeRoux, a resident expert on direct-to-consumer meat marketing and m…
Beyond the Meat: Goats on the Go with Aaron Steele
In this episode of the Meat Success podcast, Katie Olthoff interviews Aaron Steele, founder of Goats on the Go, a national targeted grazing service. Aaron explains how his goats and sheep are used to…
How to Sell More Meat Using Social Media with Sierra Walter
This episode is a replay of a ChopLocal University marketing webinar designed to help butchers and direct-to-consumer meat sellers sell more meat using smarter social media strategies. Hosted by Sier…
Harnessing the Power of Social Media in Your Direct to Consumer Meat Business
In this episode of the Meat Success podcast, Katie Olthoff, co-founder of ChopLocal and ChopLocal University, introduces the latest team member, Sierra Walter. Sierra shares her background in agricul…
From Farmers Markets to Brick and Mortar with Teresa Davis, West Forty Market
On this episode of the Meat Success podcast, Katie Olthoff interviews Teresa Davis from West 40 Market in Ankeny, Iowa. Theresa shares her journey from farmer’s market vendor to opening a brick-and-m…
How to get People to BUY Meat From Your Online Store
In this episode of the Meat Success podcast, Katie Olthoff, co-founder of ChopLocal and ChopLocal University, turns their recent webinar 'How to Make People Buy from Your Online Store' into an episod…
Harnessing Social Media and Building a Local Brand with Rebecca Dalton
On the Meat Success podcast, Katie Olthoff talks with Rebecca Dalton of Dalton Farms about her transition from nursing to managing a direct-to-consumer beef business. Rebecca shares how she married i…
From Field to Fork: Revolutionizing Pork with Sam from Sweetwater Farm and Ranch Co.
In this episode of Meat Success, Katie Olthoff, Co-Founder of ChopLocal talks with Sam Santry from Sweetwater Farm and Ranch Co. in central California. Sam describes the farm's unique geography in th…
Navigating Small Town Meat Processing with Marc, Cedar Road Meats
In this episode of Meat Success, Katie Olthoff, co-founder of ChopLocal, interviews Marc from Cedar Road Meats in Wisconsin. Marc details the history and evolution of the family-owned business, which…
Exploring the Nuances of Raising Grass Fed and Grass Finished Cattle with Ryan Studnicka, Studnicka Cattle Co.
In this episode of 'Meat Success' from ChopLocal University, Katie Olthoff interviews Ryan Studnicka of Studnicka Cattle Co. in Muscadet, Wisconsin. Ryan shares his journey from growing up on a multi…
Behind the Scenes of ChopLocal with Katie Olthoff and Sydney Hadacek
In this episode of the "Meat Success" podcast from Choplocal, co-founder Katie Olthoff interviews Sydney Hadacek, a key member of the Choplocal team. Sydney shares her agricultural background and her…
Discover how to niche down to separate yourself from the competition with Chris & Tawney Wolters, Fluffy Butt Farms
In this podcast episode, Katie Olthoff from Choplocal sits down with Chris and Tawney Wolters, first-generation farmers who started Fluffy Butt Farms in Michigan. The Wolters transitioned from career…
How Customer Satisfaction Drives Word of Mouth Sales with Kyle Fannin, Lazy Creek Meats
In this episode, Katie Olthoff interviews Kyle Fannin from Lazy Creek Meats, discussing the history and evolution of their family-run cattle business. They explore the importance of genetics in cattl…
From Flowers to Meat: The Over the Moon Journey with Anna
Summary
In this episode of the Meat Success podcast, Katie Olthoff interviews Anna from Over the Moon Farm and Flowers. They discuss the unique journey of Anna's farm, which started with cut flowers a…
The Secret Sauce: Family in Farming with Candice from WhiteBarn Beef
In this podcast episode, Katie Olthoff from Choplocal interviews Candice, who runs White Barn Beef with her husband Jason in Portal, Arizona. They discuss their unique approach to farming in the dese…
Navigating the Niche Meat Business: Insights from ChopLocal
In this inaugural episode of the ChopLocal podcast, Meat Success, co-founders Katie Olthoff and Jared Achen introduce the premise of the platform, sharing stories and expert insights on selling meat …