Measure Twice, Cut Once
....and other life and business lessons learned from quilting. Makers have stories! And crafters have skills!
In these casual chats and interviews, I (often with a guest) talk honestly about creativity. The joy, and hope, and even healing it can bring, and the businesses we can build doing the things we love.
- Update frequency
- every 7 days
- Average duration
- 32 minutes
- Episodes
- 110
- Years Active
- 2021 - 2025
Why I Created the Free Motion Quilting Masterclass
In this episode, I share the story behind my Free Motion Quilting Masterclass, explaining how I discovered my passion for longarm quilting and developed techniques to help others master…
Meet Blair Stocker of Wise Craft Handmade
In this episode, Susan interviews Blair Stocker of Wise Craft Handmade, discussing Blair's unique approach to color and value in quilt making, her journey as a crafter, and her revival …
The Sweet Spot Between Excellence & Efficiency
In this episode, I discuss how excellence and efficiency can coexist in creative entrepreneurship.
Episode Highlights:
- Finding the balance between providing excellent service and maintain…
Meet Erynn Truexx: The Creative Mind Behind The Panto Shop Revival
In this episode, I speak with Erynn Truexx, the creative force behind True Threads Quilting and The Panto Shop. The conversation explores Erynn's journey as a quilter and entrepreneur, …
The Courage to Learn New Things
In this episode of Measure Twice, Cut Once, I explore the process of learning new skills and capabilities, both in quilting and in business. I share personal stories about taking on cha…
Sarah Becvar: Threading Stories Through Fabric & Cards
In this episode, I welcome Sarah Becvar, a textile artist from England with over 20 years of experience creating machine embroidered textiles and greeting cards. Sarah shares her unique…
Amy Lollis: Breaking Free from Creative Burnout & Finding Joy Again
In this episode, I welcome Amy Lollis, a quilt pattern writer, fabric designer, podcaster, crocheter, and Oklahoma homeschool mom.
About Amy Lollis
- Quilt pattern writer, fabric designer,…
15 Quilting Tools Hiding in Your Hardware Store
In this episode, I explore unconventional and budget-friendly quilting tools that can be found at your local hardware store. As part of Season 5's focus on building a creative business,…
Engagement Magic: it Starts With a Story
In this episode, I explore the power of storytelling in newsletters and email marketing for creative entrepreneurs. She shares how incorporating personal stories can dramatically increa…
Carina Gardner: A Creative Dynamo
In this episode, Susan welcomes Carina Gardner, a renowned fabric designer and CEO of multiple companies. Carina, who has designed fabric for Riley Blake Designs, dies for Silhouette, …
Snippets from QuiltCon 2025
Join me at QuiltCon 2025 in Phoenix, Arizona! I had the pleasure to speak with vendors, attendees and teachers, and recorded them to share with you. Find out more about them below:
Holly…
Navigating Creativity, Business, and Life with Amy Smart
In the latest season of 'Measure Twice, Cut Once,' we dive into the world of creative entrepreneurship and quilting. Join me as I welcome Amy Smart, of Diary of a Quilter, a well-establ…
Join the Journey: Quilting Adventures with Tour Host Kim Caskey
In this episode, I welcome world traveler Kim Caskey to the podcast. You can find out more about her from her website at www.kimcaskey.ca and more about her world tours at www.kimcaskey…
Collaboration Over Competition
In this episode, I emphasize the importance, as I see it, of collaboration over competition. It's a beautiful thing when our quilting community shares knowledge, celebrates others' succ…
Crafting Your Success Story: A Heart-to-Heart with Business Coach Tracy Beavers
Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going.
Are you looking to ADVANCE your machine quilting skills?
Machine quilting can be very …
Profitable Quilting - A Step by Step Pricing Guide
In Season 5 of Measure Twice, Cut Once, the focus shifts to the business side of quilting and creative entrepreneurship. The season aims to share personal experiences and host guest dis…
Fearless Pricing for Makers: Setting Rates That Match Your Skills, with Casey Brown
Creative Entrepreneurship and Pricing with guest Casey Brown
In this episode of Measure Twice, Cut Once, I introduce to you my special guest Casey Brown, a pricing expert and author of '…
Threading the Needle: Balancing Creative Passion with Entrepreneurship
In the new season of Measure Twice, Cut Once, I'll be delving into the behind-the-scenes of building a creative business. The season features personal experiences and guest interviews a…
The Art of Creative Gatherings: How the 'Retreat Queen' is Stitching Together Community
Exploring Creative Entrepreneurship and Quilting with Tabatha Smith
In this episode of 'Measure Twice, Cut Once,' I welcome Tabatha Smith, also known as the Quilt Retreat Queen. Tabatha…
Better Than Resolutions? How a Not-To-Do List Makes Room for What Really Matters
The Power of the Not To-Do List in Creative Entrepreneurship
In season five of Measure Twice, Cut Once, the focus shifts to the behind-the-scenes world of quilting and creative business …