Ep 18 - Unpopular Opinion: Hustle Culture Isn't Always Toxic

Brianna and Tamika are keeping it real in this episode as they unpack the truth about hustle culture — and why it actually takes years of consistent work to build a business that commands premium prices and freedom.

They’re not here to glamorize burnout — but they are here to challenge the idea that working hard is always toxic. 👀

Here’s what they’re diving into:

• ⚖️ The difference between toxic hustle culture and the necessary grind when you're just starting out
• 💸 Why new entrepreneurs can’t expect premium prices without putting in the reps and building trust
• 📊 How they used data (not feelings) to make pricing decisions that helped them pivot during tough economic seasons
• 💁‍♀️ Why standing out with a strong personal brand matters way more than chasing trends
• 🤝 The real reason Brianna hires for personality fit over technical skill — and how it’s helped her team thrive
• 🧭 How to define what success actually means for you in business (spoiler: it's not just money)
• 🛑 The truth about “slowing down” — and how it took Brianna a whole decade of hustle before she could ease off the gas