http://www.podberg.com In episode two of Podberg, Max Goldberg interviews web advertising guru Ben Schoen about the struggle between business and art. Ben on web ads: "I do feel guilty about driving the beast of consumerism, it's really one of those don't hate the player, hate the game things." Ben on Kansas: "All the kids in my class were cousins, and then I found out their parents were cousins." Ben's company, Essential Hype, is here: http://www.essentialhype.com