Authentic Nonprofit Marketing: Building Trust Through Human Connection

IN THIS EPISODE…

Nonprofit marketers can transform communities by blending transparent storytelling with compassion. But how can organizations effectively tell their stories while meeting urgent operational needs?

In today's episode of Matters of Creative, host Jenny interviews Lauren Green, Director of Marketing and Communications at the Humane Society for Tacoma and Pierce County. Lauren shares her journey from entertainment marketing to animal welfare, and discusses how strategic storytelling and community engagement can save animal lives and create meaningful connections.

From her early volunteer work with a cat rescue to leading marketing efforts for a major animal shelter, Lauren demonstrates how passion can drive professional transformation. She discusses the significance of departmental collaboration in nonprofits, the power of volunteer support, and the critical importance of transparent, authentic communication in building community trust.

ABOUT OUR GUEST:

Having previously led the Pacific Region’s marketing efforts for Best Friends Animal Society, Lauren brings over a decade of animal welfare marketing experience to her position as Humane Society for Tacoma & Pierce County’s Director of Marketing and Communications. During her time there, she secured high-profile collaborations with celebrities, influencers, and brands, including the Los Angeles Dodgers, and garnered media placements in outlets like People Magazine. She also served as a mentor to multiple Los Angeles County municipal shelters, helping them improve their marketing and social media strategies to increase positive outcomes for animals with extended stays.

Before her animal welfare career, Lauren worked in the entertainment industry for companies such as NBC Universal and TMZ.

LEARN MORE ABOUT LAUREN GREEN:

https://www.linkedin.com/in/greenlaurenl/