Season 5B: E:9 Tom Willmot

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On today’s episode, Sam and Corey hit the halfway mark of Season 5B by interviewing Tom Willmot, the CEO of Human Made. Tom talks about the agency along with the Happytables SaaS Product which has been the niche product when Noel Tock joined Human Made as a partner in 2013.

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Season 5B: E:9 Tom Willmot



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00:40:20





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Guest:

Prior to founding Human Made with Joe in 2010, Tom cut his professional teeth with lead technical roles on some of the earliest examples of large-scale sites built with WordPress, including the ground-up rebuilds of both Geek.com and Digital Trends. In addition, Tom sits on the board at Happytables and has had advisory roles with Rufflr, Market Realist, United Influencers, and Clickbank. He’s a regular public speaker, both offline and online.

As CEO Tom splits his focus between the big-picture vision of where Human Made is going and how they will get there along with the day-to-day support of their amazing humans and clients.

What you will learn from this episode:

• Happy Tables is a website builder platform for the restaurant niche.  (4:33)


• More recently there is a pivot to SaaS with the Restaurant Command station. (5:26)


• There are many restaurants running the WordPress version. New signups for the “older” WordPress version no longer exist. (5:58)


• It is difficult using WordPress for your SaaS without it dominating your UI. The most valuable part of the web builder platform is the dashboard with usable, presentable data.

Supporting a SaaS (Software as a Service for WordPress):

• The pivot to the SaaS was inspired out of necessity. (6:34)


• Some needs of a restaurant are generic and they can get websites for minimal cost.


• The UI of Happytables was before Human Made moved to the restaurant niche. Human Made partnered with Noel Tock in 2013. The customized SaaS product became a website builder now into several versions. (8:02)


• The most valuable tool with the restaurant dashboard is the analytics and the restaurant data. Restaurant owners want that data.