Niching down your web design business

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In this episode, Matt Medeiros interviews Sara Dunn from the 11Web Agency. Sara is a website maker and SEO Consultant running a remote business based in Battle Creek Michigan. She talks with Matt about her recent use of YouTube and how she is committed to producing regular content along with creating a niche for her freelance business.

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Niching down your web design business



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00:34:33





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Download file | Play in new window | Duration: 00:34:33

What you will learn from this Episode:

Creating a remote team:

• Sara’s business team was initially started by hiring a local coworker to do web development and support in the business. (3:54)


• Another remote coworker was brought on to help with design. (4:11)


• A Virtual Assistant was added to keep projects and everything organized. (4:22)

Lessons learned:

• When you are looking to hire a remote worker for your business you can give them a test project to evaluate their skills. (6:40)


• A remote worker needs to be able to meet deadlines and communicate well. (6:50)


• You need to find people who are comfortable with the remote working lifestyle and are used to working alone or on the road. (7:15)

Challenges of Growing an Agency:

• There is a challenge of trying to find the “right” customer who is willing to budget and pay for the level of service that you are providing. (8:26)


• Many new customers are found through networking events and referrals.  (8:50)


• The pool of people who want to pay for a great website gets smaller as the prices go up. (9:00)


• It is difficult to find clients from a wide geographic area when you are working as a generalist. (9:19)


• It can be very helpful to create an interesting niche for your business where clients take notice. (9:40)


• Making the pivot in your agency to a specific group of businesses can be scary. There is a lot of training, marketi...