Is your WordPress agency over?

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In this solo episode, I ask a critical question for WordPress agency owners and freelancers: where do you stand with AI? Are you ignoring it, dabbling with it, or going all in and restructuring your agency around it? It’s time to figure out what kind of role this technology plays in your day-to-day work and how it might shape your future.

I compare today’s AI shift to the 2008 financial crisis that helped fuel the rise of WordPress agencies. Back then, budget-conscious clients and evolving CMS features gave WordPress a clear advantage. Today, the same kind of shift is happening with AI, but the pace is faster and the stakes are higher. The good news is that clients are still learning and need guidance, which opens the door for agencies to lead with clarity and experience.

At the WP Minute, we’re ramping up our focus on agency content. Whether you’re hearing clients ask about AI, seeing DIY sites that need fixing, or rethinking how you price your services, I want to hear from you. Let’s get the conversation going and share how real agencies are navigating this transition.

Takeaways and Quotes:

• “Where do you land on the spectrum: zero, one, or two? Zero being ignoring AI, two being fully transformed by it.”
• “We’re at another pivotal moment like the WordPress 3.0 days, only now it’s about how AI reshapes how we work.”
• “Clients are still learning how to take photos on iPhones. You think they’re ready to fully trust AI for business workflows?”
• “There’s a huge trust gap with AI. That’s where agencies can step in and lead.”

Important URLs:

• The WP Minute – Subscribe for agency-focused podcast content
• @mattreport on Twitter – Respond to the episode with your AI stance (zero, one, or two)
• Agency Series with Toby & Kurt – A behind-the-scenes look at running a WordPress agency

Let’s make this a conversation. Agencies aren’t over, they’re evolving. Where do you fit in?