How Tom McFarlin manages a product & services business

Follow my WordPress newsletter https://thewpminute.com/subscribe

In this episode, Matt Medeiros continues the impromptu Season 6 with his interview with Tom McFarlin. Tom is a developer and business owner in the WordPress community but is not solely dependent on WordPress. He balances his consulting and development business along with teaching and blogging with a focus on  Object Oriented Programming (OOP) encouraging people to write good code.

Listen to the episode

Matt Report - A WordPress podcast for digital business owners

How Tom McFarlin manages a product & services business



Play Episode
Pause Episode

Mute/Unmute Episode
Rewind 10 Seconds
1x
Fast Forward 30 seconds


00:00
/

00:55:46





Subscribe
Share















RSS Feed

Share















Link

Embed

Download file | Play in new window | Duration: 00:55:46

What you will learn from this Episode:

• Tom has a  membership area with Digital courses on his site TomMcfarlin.com. (1:10)


• Pressware has been growing over the past 7 years and provides consulting, custom plugin and development functionality. (2:43)


• Tom’s blog has moved into a combination of free posts along with paid content for members. (2:28)

Marketing your product:

• The marketing strategy is not just a focus this year for the membership site launch. (3:39)


• Building strong content will take time and people can sign up as needed or when they recognize the value. (8:02)


• Blogging with great content with authority takes a lot of work. (8:52)


• The current blog is established and is being published with a set schedule. (9:42)


• Word of mouth and posting to Twitter have been the best marketing strategy so far. (13:34)


• The blog material is being updated with interesting and new material that is being discovered by new developers. (15:59)


• Tom’s blog is very genuine reflecting his personality. (19:48)


• Networking at events is a great way to meet the authentic blogger or WordPress owner. (21:40)


• It is difficult to build an audience using YouTube because the videos come off as being instructional or tutorials on a software product. (23:37...