Episode 31: Growing your WordPress theme shop w/ Adam Pickering

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Learn what Adam Pickering did to grow his WordPress theme shop and build his brand.

Adam is co-founder of Mint Themes and designer of the Astoundify crowd funding theme. We have a great discussion about how he built his companies, leveraged SEO to drive traffic, and how to price products.

If you find yourself sitting in a similar seat — don’t miss this!

Interview with Adam Pickering of Mint Themes and Astoundify

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Episode 31: Growing your WordPress theme shop w/ Adam Pickering



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How to drive more traffic to your theme site

You’re going to learn a lot in this episode, so I hope you have a pen and paper ready!

Adam discussed that targeting niche theme markets was the stepping stone for Mint Themes. When he launched his first theme SoundStage, he actually had experience with being in a band. He knew what folks looking to launch a music site wanted. He was able to create great blog articles and keywords around the niche.

What do we call this? Content marketing!

He slowly started building out other niche sites for WordPress themes — including Church based themes. Eventually t...