MBS915 - The AI Advantage: Marketing Smarter, Not Bigger with Jessica Zall

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In this episode of The AI Advantage Series on The Matt Brown Show, Matt speaks with Jessica Lyn Zall, Chief Marketing Officer at Burford Capital, the global leader in litigation finance with a $7.2 billion portfolio.

Jessica shares her perspective as a three-time CMO entering the legal finance space, where Burford funds major corporate lawsuits without disrupting balance sheets. She explains how her team is embracing AI to scale marketing impact, sharpen go-to-market strategy, and process vast amounts of legal and financial data.

The conversation dives into how AI is reshaping team design, why leaner marketing organizations are the future, and where human qualities like empathy, mentorship, and communication remain irreplaceable. Matt and Jessica also explore the risks of over-reliance on AI, the role of proprietary data models, and the broader implications of hyper-personalization in business and everyday life.

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