MBS701- Inside The World of B2B Marketing with Donna Peterson CEO, World Innovators Inc.

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In this unique episode of the Matt Brown Show, Donna joins Matt, to delve deeper into the world of B2B marketing and discuss the current landscape and challenges faced by marketers today.

Donna kicks off the conversation by providing an elevator pitch about World Innovators, a family-owned agency with over 42 years of experience. Combining traditional values with modern marketing techniques, they have built global alliances and are passionate about spreading the word on quality marketing initiatives. To further amplify their message, Donna started the B2B Marketing Excellence podcast to guide companies and professionals on effective marketing strategies.
Matt and Donna then dive into a discussion about the prevalent issues in B2B marketing. 

They highlight the problem of relying on questionable data sources and the risks associated with using non-compliant and unverified lists. They emphasize the importance of finding quality lists and data to save time, money, and potential penalties.

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