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Howzit guys. So, last night we hosted another sold out live show this time in conjunction with two of the most exciting people in business at the moment - Gilan Gork (Expert Mentalist) and Mark Keating (CEO of Sales Guru) where we explored "how to use influence and persuasion to get what you want in business" in front of a live audience of about 150 people at the Mesh Club in Johannesburg. This show is a tad longer than usual and for very good reason. This subject of how to use persuasion and influence to make sales and get what you want in business has never been more important than it is today. You see, sales are the life blood of any business and the ability to make sales and sell your ideas to decision makers is a critical component of a business regardless of its size. One of the biggest ongoing challenges for businesses and entrepreneurs is to find new business and importantly, how to sell their ideas to decision makers. Over the past decade, many marketing options have been promoted as "sales prospecting tools" with very limited results. Huge tip here, nobody cares about you, your company or your products. They only care about if they can be better off on what is important to them through what you offer. Understanding how to influence and ultimately persuade someone to buy from you is the secret to sustainable sales success and business growth.And pay attention to the part of the show where Gilan influences the minds of the entire audience to predict a number… well, it’s just insane what this man can do and it’s about 20 minutes into the show and it perfectly illustrates just how important this subject is to you – yes that’s you listening to this right now. Remember, this event was streamed live around the world on my YouTube channel so if you’d like to get the visuals for some of the frameworks that were shared by Mark and Gilan please check out the video – simply search “Matt Brown Show” to pick it up. One more thing, at the end of the episode Gilan, Mark and the Mesh Club all give offers that I highly recommend you act on quickly.
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