MBS073 - Mike Sharman, CEO Retroviral Communications

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Storytelling. It’s one of the biggest buzzwords in business—storytelling—and it’s how savvy companies are satisfying the public’s never-ending hunger for content. With compelling characters, relatable plots and, most important, authenticity, innovative story tellers are connecting with consumers, colleagues and investors on an emotional level – something which will always distinguish your business from that of a competitors. I chat to Mike Sharman about how entrepreneurs can craft a great story for the businesses and its products and services.

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