In this episode of the Anthropology in Business podcast, Simon Roberts speaks with Matt Artz about his career as a business anthropologist. The conversation covers Simon's twenty-year career, which has included founding the UK’s first dedicated ethnographic research company, running an innovation lab at Intel, being ethnographer-in-residence at technology think tank iSociety, and co-founding Stripe Partners. The conversation also dives into the concept of embodied knowledge which Simon discusses in his recent book, The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them.