#8: Jeff Gomez - The Inner Workings of Transmedia

Jeff Gomez, was recently coined (by us, that is) the "Godfather of Transmedia." As founder and CEO of Starlight Runner, Jeff has been a pioneer in cross platform storytelling for the world's top brands and entertainment properties. A self-proclaimed bona fide nerd in his youth, Jeff breaks down the timeless principles of transmedia that have existed since the cave man era, and what it takes to truly make a successful transmedia play in today's ADD driven marketplace.
Twitter: "Jeff_Gomez", www.starlightrunner.com, www.transmediacoalition.com.
Plus Special Guest Co-Host, Allison Johnston

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