#171: Nilofer Merchant - The Theory of Onlyness

Responsible for over $18 billion worth of product launches, and having worked alongside the likes of Apple, Symantec, Logitech, Autodesk and more, Nilofer Merchant is an expert at making wild ideas reality. She has graced the illustrious TED stage, been awarded the Future Thinker Award by Thinkers50, and has traveled the world preaching the innovation gospel to startups, Fortune 500 companies, and industry audiences. Fresh off the heels of her 3rd book, The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World, Nilofer stops by Innovation Crush to break down the theory of how and why great ideas are making their way into the world at a faster pace than ever before. More at www.nilfermerchant.com

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