The 4 Big Changes Coming to Meta Ads in 2025

Big changes are coming to Meta Ads, and if you’re running Facebook or Instagram campaigns, you need to know what’s happening! 

In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta’s platforms:

• No more choosing between Manual and Advantage+ campaigns – Meta is defaulting all campaigns to Advantage+, but does that mean you lose control?
• Advantage+ Shopping is now Advantage+ Sales – What does this name change really mean, and how does it affect eCommerce and service-based businesses?
• You can still turn Advantage+ “off” with customisations – Learn how to tweak your campaigns to maintain control where it matters most.
• Opportunity Score is back! – Meta is reintroducing this feature to help advertisers optimise campaigns more efficiently.

What do these changes mean for your ad strategy? We dive deep into how these updates could impact performance, campaign customisation, and overall ad effectiveness.

Don’t miss this crucial episode! Tune in now to stay ahead of the curve and make sure your Meta Ads strategy is ready for 2025.

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Ash x