Ep 26 Detailed Targeting Update

Facebook is updating the Detailed Targeting starting Jan 19, 2022 and they are removing some detailed targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics people may perceive as sensitive. Please make sure you go in and check you ad sets to make sure you haven't been impacted by these changes. You will need to check the ad set and look for any yellow symbols like the image below, remove them and then update the ad so it continues to perform. What are your alternative options to reach your audience if you've been impacted? Check out this recent Instagram post for ideas.

Instagram link: https://www.instagram.com/reel/CZfp6THI-oV/?utm_medium=copy_link 

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