52: How UGC and CGC are building trust with consumers in the digital age with Maddie Ragno

Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date?

I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time.

The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago.  Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x  more impactful than influencer content when making a purchase decision.

Key takeaways from this episode:

• The disappointing reality of working with influencers
• Showcasing products through UGC
• Using UGC in paid ad campaigns and organic strategies
• Using UGC for long-term collaborations
• Including UGC video on product pages

Links mentioned:

Foreplay - Swipe files for inspiration from other brands

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Ash x