Arlyn Davich

Arlyn Davich has spent her career launching bold, customer-first brands—and she’s just getting started. In this episode of Master Move, Arlyn shares the pivotal moments behind her journey from fintech to big retail to cowboy coffee. We talk about launching PayPerks to gamify financial education, becoming Entrepreneur in Residence at Walmart where she created Allswell, and how she’s now bringing energy and purpose to Free Rein Coffee Company as CEO. Along the way, she shares real insights on reinvention, brand voice, and what it means to lead with intention in every chapter of your career.

Topics Covered:

• The founding story of PayPerks and its mission-driven model
• Lessons from building Walmart’s first D2C brand, Allswell
• Why she launched Little Fish and what’s next in the fractional CMO space
• The ethos behind Free Rein Coffee and working with Cole Hauser
• How to stay bold, grounded, and curious through each reinvention

https://freereincoffee.com/

https://littlefishgrowth.com/