ML284: Mike Bosworth (Co-Founder of WeConcile)

Mike Bosworth is well known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur, and the author of best-selling sales books Solution Selling (McGraw-Hill, 1993), co-author of CustomerCentric Selling (McGraw-Hill, 2003). Mike began studying the power of story as a framework for building emotional connection in 2008 and published a new book, What Great Salespeople Do, the Science of Selling Through Emotional Connection, and the Power of Story, in January 2012. In January 2013, Mike founded Story Seekers with a focus on teaching people how to connect with strangers using a story framework.

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