ML161: Gary Schneeberger (Leader & Author)

As founder and president of ROAR, Gary Schneeberger is a leader in the public-relations space - authoring the best-selling BITE THE DOG: Build a PR Strategy to Make News That Matters, a guidebook on best PR practices that equips authors, experts, speakers, entrepreneurs and organizational leaders in the art of giving voice to what's in their hearts to changes others' hearts.

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