You Don’t Need a New Technique — You Need to Listen Differently
- Author
- Amy Bradley Radford
- Published
- Fri 18 Jul 2025
- Episode Link
- https://www.amybradleyradford.com/podcasts/massage-business-success/episodes/2149060868
In this episode of the Massage Business Success Podcast, host Amy Bradley Radford delves into the art of client retention by mastering the understanding of client expectations. Discover why new techniques aren't the key to repeat business, but rather the ability to listen and interpret what clients truly want from their massage experience.
Amy shares insights on how to align your skills with client motivators like relaxation, stress reduction, and pain management, ensuring that each session meets and exceeds expectations. Tune in to learn how to transform client interactions into lasting relationships by becoming a translator of expectations in the massage world.
TIMESTAMPS:
00:00 Understanding Client Expectations in Massage Therapy
02:10 The Real Listening Gap
03:53 The Unspoken Image
09:37 Relaxation vs. Relief vs. Rescue
15:06 Massage Motivators: Relaxation
17:43 Massage Motivators: Stress Reduction
20:33 Massage Motivators: Pain Management
25:29 Listening Differently = Matching the Right Motivator.
28:44 How to Listen Proactively
31:56 The Listening Challenge
35:15 Recap & Learn More
OFFER(S) MENTIONED:
Massage Your Market (found inside Launch)
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