Why SVOD Integrations Are More Effective Than TV Advertising -- Greg Isaacs // Ben Group
- Author
- I Hear Everything
- Published
- Sun 15 Mar 2020
- Episode Link
- https://martechpod.com/episode/brand-integration-product-placement-influencer-marketing-part-2-greg-isaacs-ben-group
Today we talk about why SVOD integrations are more specific than TV advertising with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network.
