Why Senior management can't measure online performance -- John Readman // BOSCO
- Author
- I Hear Everything
- Published
- Wed 27 Jan 2021
- Episode Link
- https://martechpod.com/episode/why-senior-management-cant-measure-online-performance-john-readman-bosco
What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to measure online performance.
