Why Hyper-Casual Gaming is a Marketing Secret Weapon -- Gabrielle Heyman // Zynga
- Author
- I Hear Everything
- Published
- Fri 09 Sep 2022
- Episode Link
- https://martechpod.com/episode/why-hyper-casual-gaming-is-a-marketing-secret-weapon-gabrielle-heyman-zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, talks about hyper-casual gaming and why it is marketing’s secret weapon.
